We regard the Corporate Executive Board as an unusually mission-driven organization. This focus runs so deep in the firm that we think of it as programmed into our DNA-as a matter of corporate strategy and as a specific, ongoing choice about the kind of firm we're trying to build in support of our members.

Our mission has, as its center, the ambition to increase the effectiveness of our member executives and of their enterprises, and we evaluate every external publication and internal management decision and investment against this standard. This mission is also reflected in a set of tenets that stand as values of our organization and that guide the work that we produce. Notable among these are:

The Force of Ideas
We believe that strategies founded on great ideas win-that they will prevail every time over strategies based on simply being big, or rich, or cunning, or hard-working-and that our job is to find the best ideas for our members, wherever they are being tried, across industry and around the world.

Spirit of Generosity
We use the language of membership to remind ourselves every day that this organization is centered over our members' interests, and not our own-that we achieve our objectives only as a result of building value into long-term member relationships. For this reason, we suggest that our members interact with us as if they held an equity or directorial stake in our firm, as if our staff were their staff. Our company is founded on an assumption of generosity, of extraordinary sharing and support and concern, and not of meanness or scarcity.

Economies of Intellect
We believe that a network-based model such as our own creates more value for its participants than does the traditional advisor or consultant-based approach. The collective experience and insight of the tens of thousands of executives in our global network has the potential to achieve discontinuous personal and corporate performance improvement and breaks the traditional compromise between cost and quality of information presented by traditional advisory sources and services.